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ASEANTA builds up role in region
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ASEAN Tourism Association (ASEANTA) is determined to play a larger role within the regional tourism landscape, a goal it is working towards by seeking out new sources of income.
The association’s newly elected president, Mohd Khalid Harun, said: “We would like ASEANTA to be able to advise the governments in terms of policies and be actively involved in decision-making.”
He added that, at times, there were decisions taken by the governments that ASEANTA was not aware of and could have given its input on.
Wego signs off on ASEANTA web deal
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BANGKOK, 25 March 2011 — ASEAN Tourism Association signed off, Thursday, on the final verison of an agreement drafted last January that authorises the Singapore-based travel comparisons website, Wego.Com, to market and build bookings through the association’s website Southeastasia.Org.
Wego.Com was involved in Aseanta’s official website from its launch in 2009, sub-contracted by USAID’s ACE project, which funded the site’s development until October year.
dusitD2 baraquda pattaya wins ASEANTA Awards of Excellence at ASEAN Tourism Forum 2011
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Pattaya, Thailand – Pattaya, Thailand – dusitD2 baraquda pattaya’s innovative Corporate Social Responsibility campaign (CSR) “The Release of Baby Clownfish (Nemo) to their Home Reefs” has been awarded Best ASEAN Conservation Effort at the recent ASEANTA Awards of Excellence 2011. The award presentation ceremony was held at the ASEAN Tourism Forum 2011, on Wednesday 19 January 2011 in Phnom Penh, Cambodia.
Read more: dusitD2 baraquda pattaya wins ASEANTA Awards of Excellence at ASEAN Tourism Forum 2011
ASEANTA to launch new campaign at ITB Berlin
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The ten members of the Association of the South-eastern Asian Nations (ASEANTA) will officially launch their new consumer destination marketing campaign at ITB Berlin this week.
The campaign – entitled South-east Asia: Feel the warmth - was created by the members of ASEANTA in association with ASEAN Competitiveness Enhancement (ACE) project.
Following a soft-launch earlier this year - at the ASEAN Tourism Forum in Brunei – the south-east Asian countries will unveil the campaign in conjunction with a new website.
The new portal will allow travellers to plan trips, estimate costs, check availability and book through a unique map-based trip planner.
ASEANTA will also launch a six-week e-marketing campaign on March 15th, targeting special interest travellers, soft adventure seekers and young independents. A three-month content contest aimed at travel bloggers, writers and photographers will also launch on that day.
The online campaign aims to attract quality text and images based on first-hand travel experiences, said ASEANTA.
ASEANTA includes members from Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, and Thailand.
Source: http://www.breakingtravelnews.com/news/article/aseanta-to-launch-new-campaign-at-itb-berlin/