The ten members of the Association of the South-eastern Asian Nations (ASEANTA) will officially launch their new consumer destination marketing campaign at ITB Berlin this week.
The campaign – entitled South-east Asia: Feel the warmth - was created by the members of ASEANTA in association with ASEAN Competitiveness Enhancement (ACE) project.
Following a soft-launch earlier this year - at the ASEAN Tourism Forum in Brunei – the south-east Asian countries will unveil the campaign in conjunction with a new website.
The new portal will allow travellers to plan trips, estimate costs, check availability and book through a unique map-based trip planner.
ASEANTA will also launch a six-week e-marketing campaign on March 15th, targeting special interest travellers, soft adventure seekers and young independents. A three-month content contest aimed at travel bloggers, writers and photographers will also launch on that day.
The online campaign aims to attract quality text and images based on first-hand travel experiences, said ASEANTA.
ASEANTA includes members from Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, and Thailand.
Source: http://www.breakingtravelnews.com/news/article/aseanta-to-launch-new-campaign-at-itb-berlin/
KUCHING: Sarawak Tourism Board (STB) ended 2008 on a sweet note by winning one of the nine Aseanta Awards for Excellence 2009.
STB won the Best Asean Marketing and Promotional Campaign category for its Rainforest World Music Festival (RWMF) 2008 entry.
Organised by Asean Tourism Association, the award will be presented at the opening ceremony of the Asean Tourism Forum in Hanoi, Vietnam, on Friday.
Thai Airways International Public Company Limited won the prestigious "ASEANTA AWARDS FOR EXCELLENCE 2009's" on Best ASEAN Conservation Effort Award for its «Keep the World Beautiful» with THAI campaign.
The ASEANTA Awards for Excellence in Tourism is an annual event held by the ASEAN Tourism Association (ASEANTA) to recognize individuals and organizations with distinct supports and contributions to the tourism industry, products and services in the ASEAN region.
Mr. Pandit Chanapai, THAI's Executive Vice President, Commercial Department said «To celebrate THAI's 48th anniversary last year, we created the "Keep the World Beautiful" campaign to portray the stunning natural beauty of the selected destinations from the airlines' network. The campaign, with the stunning natural scenery breathtakingly displayed, presented strong and effective message and firmly established an eco-awareness among the viewers, encouraging each individual to help conserving those natural beauties for the years and generations to come.
Read more: THAI Won ASEANTA’s Best ASEAN Conservation Effort Award 2009
